So you need Windows 8 numbers? To me this nice hockey-stick chart looks like there’s a gold rush going on with Windows 8. Read on, I’ll show you some pretty exciting stats from the first days of Windows 8 and Surface launch. This is the stats from my Card Games Chest app for Windows 8 a few days before and after Windows 8 launch. It’s clearly a hockey-stick pattern, the one that makes investors scream and jump on an opportunity to invest. My app enjoyed a decent 300-400 downloads per day before launch, but after Windows 8 and Microsoft Surface were launched I’m getting 2000-3000 downloads per day, approaching 100,000 very quickly (up 15K to 65K in just a few days). I’m hoping for a million downloads by the end of this year.
My app already (4 days after Windows 8 launch) makes money on in-app purchases and Microsoft Ads, and so far it pays very well for my lunch and my dinner and a little extra. I’m extremely happy about Windows 8, it’s a beautiful OS, generations ahead of Apple and Google ecosystems, I have very happy and very satisfied customers.
My customers love Windows 8: from 13 to 55+ year olds!
I now have some very hard numbers that support the fact that users from all age groups love Windows 8! First, the download stats. As you can see, the app is downloaded by all age groups, including 13-21 and >55 years old.
The interesting detail: more people older than 55 yo buy my app, which means not only are they comfortable with Windows 8 UI, but also, they are willing to spend money to buy my app! I read many posts recently from “I’m a Mac” prospective, arguing that Windows user interface is confusing. Clearly they were wrong all along: this chart below shows that people older than 55 are not only satisfied with Windows Store apps user experience, they are actually willing to pay money for premium features.
In-app purchases by age group
I know many iOS and Android developers, and I encourage them to join the Windows gold rush!
This is the perfect time for it.