Case study provided by Crimson
University College Falmouth is embarking on an ambitious implementation of Microsoft Dynamics 2011, starting with core business to business processes and marketing activities and eventually providing an holistic approach to the overall requirements of the institution.
The first phase of the project is being sponsored by Dr Jeremy Richards Head of Innovation, and will deliver a solution to manage business relationships for University College Falmouth’s new Academy for Innovation & Research (AIR) – a European Regional Development Fund supported project to stimulate innovation in the Cornish Economy. Dr
Jeremy Richards says “This CRM system will enhance substantially our ability to manage relationships with the business community and improve the effectiveness of our communications.” The second phase of the project sponsored by Jeremy Whitaker, Director of Marketing & Student Recruitment, will initially focus on event management, including open days, exhibitions and performances and will then move on to deliver a solution to enhance and support the fundraising and alumni strategies. Jeremy Whitaker says “The focus of this project is to deliver efficiencies in core processes and most importantly to improve the visibility of relationships across the institution’’.
Sharepoint 2010 to Integrate to CRM 2011
As part of this exciting project UCF will also be looking to Crimson to provide consultative support on a cross University implementation of SharePoint 2010 for a number of key functions, including document management and a number of key internal staff intranets and portals. The integration of the two core products and Crimsons extensive knowledge of both solutions will be hugely beneficial in terms of functional delivery and budgetary control.