I’m sure we’ve all seen Computeractive on the shelves of our newsagents.
When Microsoft releases a new version of Windows, Computeractive does a feature article. This time as well as the print article, they’ve developed a Windows 8 application that uses an Azure back end to deliver video lessons straight in to the app. With their monetisation method – the app paid for itself in 3 weeks.
This was all part of the Microsoft publisher’s innovation programme, created and run by my colleague Adrian Clarke.